Engaging with Audiences as a Journalist
In most recent times, engagement in journalism involves ensuring your work matters to your audience. As a journalist, it depends on how much your audience enjoys and relates to the news you report and how you report it. Moreover, in situations where publishers superintend the work of journalists, engagement helps guarantee that work obtains the public support it requires to endure.
Newsletters can be an effective method of engagement because they help for accessible communication of new ideas and events to an audience. Newsletters are an efficient way for journalists to connect with their audience.
Through this method of using newsletters to further engagement, journalists can know what their audience likes and dislikes regarding their news reporting. Hence, they can tell what content to publish that a lot of their audience will engage with and know what content their audience wouldn’t like to see.
After following the social media of the Toronto Star for a day, in this blog post are three posts from their social media that had high audience engagement.
The Toronto Star doesn’t seem to make a lot of effort when it comes to approaching social media engagement. Their audience's engagement with each content varies from their Twitter, Facebook and Instagram pages. Some posts have very little engagement, while some have a significantly higher level of engagement from their audience.
Methods such as employing newsletters, amongst many others, can increase how much people engage with their content.
Instagram Stories
For higher audience engagement, it is essential to post content that your audience will quickly be drawn to. Through Instagram stories, one can increase their posts' engagement by using hashtags, location filters, and story features such as the swipe-up feature, polls, questions, and swipe meters.
People can also increase their audience engagement on social media using non-online options such as hosting contests and surveys, doing giveaways, talking about their brand, sharing customer testimonials and reviews, etc. Through these ways, one can interact and communicate more directly with their audience, giving room for an increase in engagement with their posts.
As a content creator, journalist, brand ambassador, social media influencer, or whatever you may be, these are ways to engage with your audience on social media. A lot of these methods of engagement are currently in use and are valuable ways for one to increase audience engagement.
